AxixMedia Sponsor Services
Our programs are highly targeted toward business professionals in specific industries and professions. These niche audiences, while small, are far more valuable than mass media audiences. Sponsors drive traffic to the shows using their own marketing campaigns. AxixMedia shows provide premium content that sponsors now seek to include in their own content graph. You don’t need to have the expertise or the experience to create this high value content. We do that for you. We work closely with our sponsors to help connect you directly to these audiences using interactive technologies to capture and convert leads. Our shows provide a more effective prospect journey for your target market by providing interesting and informative content that engages viewers and helps guide them to the solutions they seek so they can better overcome the needs and challenges they face every day. When sponsors drive traffic to our shows we capture that engagement with interactive forms and provide that data to the sponsor.
Our Business Model
Unlike traditional media that sells ad space based largely on impressions, our sponsors pay for actual media consumption as measured in viewer-minutes and also for the opportunity to engage prospects and even capture leads. Our sponsor solution includes embedded, interactive forms that allow audience members to respond to key questions about their needs and challenges and provide the sponsor with contact information. This response data is shared directly with our sponsors. Instead of trying to calculate ROI based on an abstract brand value formula our sponsors can calculate ROI based directly on the lead value of the prospects who have engaged directly with them through our interactive forms.
We help our sponsors answer some of the biggest challenges in advertising today including how to:
➢ Reach highly qualified prospects in a fractured media market
➢ Produce high value content
➢ Identify and capture new prospects
➢ Engage existing prospects and drive them further into the sales process
➢ Create a viable marketing system that produces positive ROI
We work closely with our sponsors, helping to align program content with their products and services and by custom designing our interactive forms to help connect the dots between those products and services with the needs of the audience. Often these needs are the focus of our program content. These synergies exist by the very nature of niche audiences and the content that attracts them in the first place.
Become a Network Show Sponsor
If you would like to become a network sponsor, please contact us using the form below and a AxixMedia representative will contact you.
The sponsor is introduced at the beginning of each episode with a voice over (“brought to you by”) and a sponsor branded interactive form is embedded below the player that is custom designed for the sponsor. The data collection is shared back with the sponsor including viewer profile data, contact information and responses to one or more questions that focus on the viewer’s needs.
Sponsors pay for actual viewing time which is reported per episode along with the number of views. Traffic is driven by sponsor campaigns using their existing marketing channels (i.e. social, content, email, etc.) or with paid for media buys using traditional or online media. Audience is accumulated over the duration of the sponsor campaign and for as long as the sponsor chooses to continue to paying for additional viewing time. AxixMarketing provides additional marketing services for sponsors who want to outsource their marketing efforts.
Sponsors can drive traffic to our shows using their own contact/email/newsletter lists simply by providing a direct link to specific episodes on the AxixMedia Channel. Sponsors can run their own campaigns to promote broadcasts for the duration of the sponsorship agreement.
There is no limit to the number of viewers a sponsor can drive to an episode. The investment depends on your own marketing capacity and whatever part of your marketing budget you want to use with our system to generate more leads. You can use any marketing channel or process including ones that you are already paying for. Sponsor campaigns can use multiple marketing channels:
- 1. Sponsor driven social media campaigns (mention the show and provide a link – i.e. in social media)
2. Sponsor driven email/newsletter campaigns (mention the show and provide a link)
3. Sponsor driven content campaign (mention the show and provide a link in any other content created by the sponsor – our show is premium content in your content graph)
4. Sponsor paid SEO (Sponsors can do their own SEO campaigns to drive traffic directly to an episode
5. Sponsor paid media campaigns to drive traffic to an episode (i.e. media buys in any form of media, online or traditional)
6. Any other sponsor driven campaign using any marketing channel (i.e. event marketing, eBooks, infographics, webinars, Twitter campaigns, etc.).
You provide the traffic. We provide the premium content and engagement data.
Engagement Data & Reporting
AxixMedia will collaborate with our Sponsors to create interactive forms that capture data from individual viewers including contact information and survey questions. Interactive forms are embedded below the player along with a simple banner with the Sponsor logo. AxixMedia collects and reports this viewer data directly to the Sponsor.
Interactive forms are the best way to engage the viewer and begin the conversation that leads naturally from marketing to sales. Our content becomes premium content in your content graph, allowing you to better engage prospects and pull them into your own automated marketing system where they can be properly nurtured and converted to sales qualified leads.
Promotional Content Rules
AxixMedia offers both AxixMedia branded programs and custom programs produced specifically for a brand. The sponsor model is essentially the same in both cases. AxixMedia programs must meet our content guidelines that prohibit promotional or advertorial content. Promotional spots are made available as separate video segments placed in our promotional media section. We do not insert commercials into our programs. Each episode has its own exclusive sponsor (a single brand may sponsor one or more episodes). Longer promotional or advertorial content can be distributed on a white labeled television channel running on the same AxixMedia platform used by the AxixMedia Channel. White labeled channels are created on their own URL separate from the AxixMedia Channel.
Contact us to learn more about how our solution can be used to help drive your content marketing and inbound lead efforts.