Host Partner Program
Note: The Host Partner Program applies to content created with the assistance of AxixMedia. Content produced entirely by an independent producer is covered by our syndication program.
See our Syndication Partner Program for more information about our syndication program.
AxixMedia works with Host Partners to online television channel for all our shows and further provides production support to our Host Partners so that little technical expertise is required on their part. We provide equipment recommendations and training on low cost production techniques that still produce broadcast quality video programs. We also provide support services that cover most of the difficult challenges associated with producing and distributing broadcast quality video programs. That means that our Host Partners can focus on producing program content driven by their own business or industry expertise.
Our sponsor model is unique in the industry and leverages the value of niche audiences usually in B2B markets. While sponsor fees are based on distribution (as with typical impression based ad products) the AxixMedia Channel focuses on delivering leads to our sponsors by collaborating with our sponsors to target prospects in their target market and by facilitating lead capture through forms and landing pages integrated into the AxixMedia Channel platform.
The reach of any broadcast is achieved through marketing campaigns driven by the sponsor in order to deliver highly targeted prospects to the audience where they can be more easily converted into active leads. Our Host Partner can also collaborate with sponsors to achieve better alignment between show content and prospect’s needs and challenges. We can even help sponsors design and implement campaigns designed to drive prospects through a content graph that includes our shows which become premium content in their own content marketing strategy.
Under our Host Partner agreement, hosts can solicit underwriting fees directly from companies that sponsor their shows. Sponsors pay AxixMedia directly for our broadcast fees which are charged on a flat, per viewer-minute basis. Hosts collect underwriting fees directly from the sponsor or other source. AxixMedia will collaborate with hosts to facilitate this process. Program hosts benefit directly by being able to drive Channel traffic to their own sites. Programs produced with the assistance of AxixMedia under the terms of our Host Partner agreement are owned by AxixMedia. If you would like to produce and own your own shows without the assistance of AxixMedia see our Syndication Partner Program. Hosts can sponsor their own shows provided they follow our content guidelines (see Sponsor Model below).
Why Be a Host?
Our hosts are business experts and authors who build their reputations as subject matter experts through the shows they create for distribution on the AxixMedia Channel. In most cases our hosts interview other subject matter experts to explore specific challenges in their industries. Hosts can be business consultants who are seeking to reach their own target markets; authors who are building their own audience; and experts within a business or professional organization that seek to reach a larger audience for the benefit of their organizations.
Interviews are easy to do and take little time. The outcome is a premium piece of content: an online television show distributed through an online Channel dedicated to producing content for business professionals. The audience can find expert knowledge on emerging best practices, new technologies they use in their own profession or basic information about their industry not readily available elsewhere. Today, in ever changing business environments created by the continuous evolution of innovative technologies and new business practices, the learning curve for any profession never ends. Our hosts help our audiences meet these challenges by connecting them to some of the best minds in their industry.
In addition to building their own reputation as a subject matter expert our hosts also benefit by being able to drive Channel traffic to their own websites where they can convert audience members to prospects for their own services. AxixMedia recovers our expenses directly from the show sponsor so there is never any cost to the host (hosts may elect to sponsor their own shows but must still abide by our program content standards which prohibit promotional or advertorial content).
AxixMedia offers programs that address issues in multiple business professions and industry segments. Host Partners can create video programs in any of these areas provided that sponsors are interested in supporting their show. Host Partners may bring sponsors to the table working in collaboration with AxixMedia. Once selected to be a host, we will help you develop and design your show from the ground up. This includes creating your own show, its name, brand, logo and video header (the introduction that runs at the opening of each show).
Costs & Expenses
Broadcast fees are paid by the sponsors and are charged based on viewer consumption (as measured in viewer-minutes). Broadcast fees include all AxixMedia services including distribution, analytics, lead capture and reporting, production support and technical support. AxixMedia does not share sponsor revenue directly with our hosts. Hosts may solicit funding for their shows directly from the sponsor or acquire it from other underwriting sources. As a host you may decide to simply write off that expense for the benefit of building your reputation and gaining a larger audience for your own marketing campaigns.
Our programs usually feature interviews conducted by a host who interviews guests that are other subject matter experts or business professionals who can talk about the needs and challenges they face in their own industry. We review all programs to ensure that they do not include promotional or advertorial content.
Best practices for our hosts include a pre-interview with their guest where topics to be discussed on air can be explored by both parties. Guests can provide a list of discussion points or hosts can develop their own talking points for the on air interview. Good hosts listen well when interviewing their guests and ask questions that would naturally occur to audience members. The goal is always to provide content that is interesting, informative and usually entertaining. Hosts should carefully vet their guests to ensure that they have real expertise in their industry and are not simply seeking to promote a product, brand or service. We work closely with our Host Partners to ensure that the shows they create meet our standards for professional content.
Our Sponsor Model
Our hosts usually work in the same industry as the sponsor and share the same target market. Audiences are highly targeted toward business professionals in a specific industry or profession. These niche audiences while small are far more valuable than mass media audiences. The sponsors drive traffic to the shows using their own marketing campaigns. AxixMedia shows provide premium content that sponsors are now seeking to include in their own content graph. In most cases, sponsors don’t have the expertise or the experience to create this high value content and that is why they turn to the AxixMedia Channel. We work closely with our sponsors to help connect them directly to these audiences using interactive technologies to capture and convert leads. Our shows provide a more effective prospect journey for their target market by providing interesting and informative content that engages viewers and helps guide them to the solutions they seek so they can better overcome the needs and challenges they face every day.
AxixMedia offers both AxixMedia branded programs and custom programs produced specifically for a brand. The sponsor model is essentially the same in both cases. Channel programs must meet our content guidelines that prohibit promotional or advertorial content. Some limited promotional spots are made available as separate video segments. We do not insert commercials into our programs. Each episode has its own exclusive sponsor (a single brand may sponsor one or more episodes). Longer promotional or advertorial content can be distributed on a white labeled version of the AxixMedia Channel that is not made available to regular viewers but which can be used by a brand in their own marketing campaigns. All our programs are designed to address issues that are of concern to the sponsors’ target market.
For more information about how our sponsor model works see Our Sponsor Model.
Apply to Become a Host
If you are interested in becoming a host of your own show on the AxixMedia Channel or if you have an organization that would like to produce and sponsor a show fill out the Host Partner application below or if you prefer to produce your own show without our help, fill out the Syndication Partner application at Syndication Partner Program.